Chief Marketing Officer | Certified Sales Leader & Project Manager
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Strategic Content Marketing = $250k Revenue
Project type
Marketing and Advertising Campaigns
Date
2022
Project Activity
Content Marketing - Technical Writing and Graphic Design; Lead Generation: Strategic Marketing Plans
Technical Expertise
Salesforce CRM, Salesforce Marketing Cloud, Microsoft Dynamics, HubSpot, PowerPoint, Excel, Facebook, Twitter, LinkedIn Organic and Paid Ads
Project Impact
Orchestrated a business unit transformation, training leaders and deploying targeted programs, generating $250k in immediate revenue through strategic lead generation, including authoring eBooks, developing microsites, and creating targeted nurturing programs.
CHALLENGE: Spearhead a multifaceted lead generation strategy aimed at capturing and nurturing Marketing Qualified Leads (MQLs) with a direct impact on revenue.
APPROACH: Combine the creation of targeted eBooks, the development of engaging microsites, and the implementation of comprehensive lead nurturing programs. These efforts were designed not only to attract our target audience but to deeply engage them, guiding them through the sales funnel with content tailored to their specific needs and interests.
STRATEGY: The centerpiece of this initiative was the authoring and designing of eBooks that addressed pressing challenges and opportunities within our target market. These eBooks served as a key resource in establishing our thought leadership and enhancing our brand's credibility. To complement this, I developed microsites that provided a focused, branded experience for visitors, further nurturing their interest and guiding them towards conversion.
RESULTS: The success of these tactics was measurable and significant, resulting in the generation of 89 leads and identifying a $250k opportunity, a testament to the effectiveness of our targeted engagement strategy. Parallel to these efforts, I developed a strategic plan for an end-to-end transformation of our business unit, focusing on targeted list creation and the promotion of thought leadership programs to these lists. This comprehensive strategy was not static; it was continually evaluated and revised based on implementation results to ensure its effectiveness and relevance. By training business unit leaders on this transformation strategy, we were able to foster a unified approach towards achieving our objectives, immediately generating a $250k opportunity.
EXECUTIVE LEADERSHIP: These experiences underscore my ability to not only generate leads through strategic content marketing but also to drive significant business transformation through targeted strategy development and leader training, resulting in substantial revenue opportunities.
