Chief Marketing Officer | Certified Sales Leader & Project Manager
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Rebrand + Trade Show + Website in 3 Months = $4M Revenue
Project Type
Executive Leadership
Date
2011-2012
Project Activity
Event Management, Marketing and Advertising Campaigns, Website Management, Content Marketing - Technical Writing and Graphic Design, Branding, Collateral Development
Technical Expertise
MailChimp, Adobe, Accrisoft CMS
Project Impact
Successfully led a company rebranding and coordinated the largest trade show of the year within a 3-month deadline, resulting in $2.5M in sales from on-site demos and a comprehensive update of all brand assets. Developed and launched a new website on Accrisoft CMS, managing structure, assets, SEO, and promotions, resulting in a 300% increase in traffic.
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Revitalized email communication strategies, spearheading a company newsletter and achieving a 23% open rate through advanced segmentation and template optimization. Repurposed materials for C-Suite executives, driving $1.5M in pipeline closures and bolstering global marketing efforts.
Tasked with the dual challenge of orchestrating a complete company rebranding alongside coordinating participation in the International Production & Processing Expo (IPPE), I managed these ambitious projects within a strict three-month deadline. For the rebranding, I oversaw a comprehensive overhaul of our visual identity, redesigning everything from our logo to print and digital assets. Simultaneously, I meticulously coordinated our trade show presence, from booth layout and activities to pre-show and post-show promotions. The successful unveiling at the trade show resulted in $2.5 million in machinery sales. Additionally, I led the development and launch of a new website on Accrisoft CMS, focusing on structural design, digital asset management, SEO optimization, and launch promotions. These efforts led to a remarkable 300% increase in website traffic, significantly enhancing our digital presence and engagement. These accomplishments demonstrate my ability to lead complex projects under tight deadlines while ensuring strategic alignment and operational excellence.
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Identified an opportunity to improve our internal and external communications by launching a company newsletter. By segmenting contact lists and creating standardized email templates, we tailored our messaging effectively, resulting in an open rate surpassing the industry standard. This data-driven approach reinforced the importance of targeted, well-designed communications in engaging diverse audiences.
Additionally, collaborating with C-Suite executives in the Netherlands, I repurposed existing communication materials to align with regional promotion efforts. This strategic initiative, tailored to resonate with the local audience, led to the closure of $1.5M in pipeline opportunities. It emphasized the critical role of customized communication in driving business success and showcased the power of collaboration and strategic thinking in achieving objectives.
