Chief Marketing Officer | Certified Sales Leader & Project Manager
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
HubSpot Consultant & Scrum Master = Perfect Ratings
Project Type
Client Services, Account Management, Technical SME
Date
2019
Project Activity
HubSpot Consultant, Scrum Master, Team Leader
Technical Expertise
HubSpot, Salesforce CRM, Jira, Trello, WordStream, PowerPoint, Excel
Project Impact
Successfully onboarded numerous clients onto HubSpot, achieving impeccable satisfaction ratings. Produced video content and case studies for a non-profit, developed target personas for an online pharmacy, authored ebooks for a wealth management firm, crafted lead nurtures and performance reports for a travel agency, and managed SEO and paid search for a toy company. Additionally, became a Scrum Master on Jira.
CHALLENGE: Transition numerous companies across various industries from their current marketing automation platform to HubSpot while seamlessly integrating their systems with no downtime, all while providing guidance on the platform and their marketing processes. Additionally, manage, launch, and report ongoing campaigns concurrently.
APPROACH: One of the key aspects of my role was managing technical implementations for our clients. This involved holding regular training sessions to ensure they were proficient in using HubSpot, resolving any technical challenges they faced, and tailoring the system to their specific needs. I frequently tackled issues such as field mapping challenges, dashboard setup, and customizing lead nurture workflows. Each client presented unique challenges, and I thrived on finding creative solutions to meet their requirements effectively.
STRATEGY: Outside of my core responsibilities, I took on diverse projects that showcased my versatility and creativity. For a non-profit organization, I spearheaded video shoots and produced compelling case studies to highlight their impact. Additionally, I contributed to various industries, crafting target personas for an online pharmacy, creating informative ebooks for a wealth management firm, and developing lead nurture strategies and performance reports for a travel agency.
EXECUTIVE LEADERSHIP: Furthermore, I managed SEO and paid search campaigns for a toy company, leveraging my digital marketing skills to drive visibility and engagement. Additionally, I became a Scrum Master on Jira and led client teams during their transition to the project management platform. This diverse range of experiences has honed my ability to adapt to different industries and client needs while delivering exceptional results.
RESULTS: I excelled in onboarding clients onto HubSpot, ensuring seamless transitions and earning consistently high satisfaction ratings. My dedication to client success led me to conduct strategic marketing process reviews, resulting in enhanced efficiency and effectiveness. Through close collaboration with HubSpot, I earned additional certifications, further solidifying my expertise in the platform.