Chief Marketing Officer | Certified Sales Leader & Project Manager
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15 HubSpot Clients = 15 Clients with Increased Sales
Project Type
Client Services, Account Management, Marketing and Advertising Campaigns, Technical SME
Date
2014-2016
Project Activity
Lead Generation, HubSpot Consultant, Marketing Strategist, Content Creator, Ghostwriter
Technical Expertise
HubSpot, Salesforce CRM, Asana, Toggl, PowerPoint, Excel
Project Impact
As a HubSpot Consultant, worked with 2 marketing agencies, supporting them and all of their healthcare, technology, B2C, and education clients. Seamlessly transitioned employees to HubSpot with zero downtime, spearheaded a 30-day campaign generating over $2M in pipeline, expanded a digital agency's client base fourfold, managed a successful migration from Pardot to HubSpot doubling website visits to 60K/month through SEO optimizations. Content creator for 15 HubSpot clients - ghostwrote diverse digital content resulting in significant sales growth for clients, including a client earning 5 sales in 1 day from my campaign.
CHALLENGE: During my tenure as an Organizational Development Consultant, I seized the opportunity to lead transformative projects aimed at enhancing each client's digital presence and performance.
CLIENT 1 APPROACH/STRATEGY: One notable achievement was leading the onboarding of a digital agency and their four clients onto the HubSpot platform. This involved comprehensive training in inbound marketing practices and HubSpot nuances, culminating in a successful 30-day launch campaign that generated over $2 million in the opportunity pipeline. Additionally, I played a pivotal role in scaling operations, expanding the agency's client base fourfold within just eight months. Furthermore, I led strategic initiatives to boost client web traffic and visibility. By implementing SEO best practices and managing a platform migration from Pardot to HubSpot.
CLIENT 1 RESULTS: I achieved remarkable results, increasing client web traffic from 100 to over 1,000 visits per month and doubling website visits from 30,000 to 60,000 per month, and capturing $2M in opportunity pipeline. These experiences underscore my ability to drive digital transformations, scale operations effectively, and significantly improve lead generation and web traffic through strategic marketing initiatives.
CLIENT 2 APPROACH/STRATEGY: For another client, I managed content creation and inbound marketing activities for small businesses, producing nine blogs and crafting various content pieces tailored to each of their client's unique voice and objectives. By implementing a weekly interview process with client founders, I ensured authenticity and engagement in every piece of content produced.
CLIENT 2 RESULTS: This approach, coupled with strategic SEO and PPC strategies, led to significant milestones such as achieving five sales in a single day for a client. These experiences highlight my ability to blend content creation with strategic marketing initiatives, driving significant results for our clients and setting new benchmarks for success.
EXECUTIVE LEADERSHIP: These experiences underscore my ability to drive digital transformations and scale operations effectively.
