$8M in 7 Months - Demand Generation & Event Campaigns

CHALLENGE: As the Head of Demand Generation, I faced the formidable challenge of surpassing our company's lead generation and revenue targets. In response, I orchestrated a comprehensive strategy aimed at elevating our marketing efforts to unprecedented levels of success.

APPROACH: To address this challenge, I devised a multifaceted approach that combined broad-reaching demand generation campaigns with targeted Account-Based Marketing (ABM) initiatives. This involved leveraging precision targeting techniques to engage key accounts and foster deeper connections with our audience.

STRATEGY: One of our most remarkable achievements was a meticulously crafted email campaign that garnered an astounding 600 registrants, surpassing our expectations by 300-fold for the Revenue Strategy Forum event. Simultaneously, our ABM strategies secured 30 webinar attendees from our targeted list within just one week, showcasing the effectiveness of our precision targeting efforts.

RESULTS: Under my leadership, these initiatives generated significant outcomes, with two event campaigns alone contributing $90K in closed revenue and $375K in qualified pipeline, culminating in a total revenue of $1.4 million and a $6.4 million qualified pipeline within seven months. Additionally, amidst the challenges posed by the pandemic, I prioritized maintaining strong relationships and morale. I introduced virtual events through Postal.IO and utilized the Sendoso gifting platform to distribute branded swag boxes, resulting in $250K in sales for just one salesperson upon implementation.

EXECUTIVE LEADERSHIP: These accomplishments underscore my capacity to innovate and execute marketing strategies that exceed expectations, demonstrating expertise in digital marketing tools and the importance of fostering meaningful connections with our audience.