$300k to $4M - Project Management and Team Leadership

CHALLENGE: At WPP, I encountered a significant challenge: a $300k account underperformed due to inefficiencies and miscommunications between offshore and US teams, exacerbated by convoluted project tracking systems.

APPROACH: Recognizing the urgency, I initiated in-depth discussions with team leaders and project managers to diagnose operational weaknesses and areas prone to errors. This led to the implementation of a comprehensive overhaul of our project management approach, leveraging Zoho and SharePoint for enhanced clarity and coordination.

STRATEGY: To bridge team gaps, I established daily collaborations with the newly appointed India-based project manager and prioritized transparent communication with the client and team leads, ensuring a consistent approach to project execution. Weekly updates and email summaries maintained synchronicity across our projects, in addition to weekly meetings across various client teams.

EXECUTIVE LEADERSHIP: Following the performance enhancements, I delivered an on-site QBR to the client and spent time getting to know them. Once I returned to the office and executed on the promises pitched during our meeting, the $4M deal was closed.

RESULTS: These efforts culminated in a remarkable outcome—a 13-fold increase in the account value, soaring from $300k to $4M within 3 months. This transformation solidified the account as the company's top performer, showcasing the impact of strategic leadership, effective staff deployment, and enhanced collaboration on exponential growth.