Chief Marketing Officer | Certified Sales Leader & Project Manager
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Career Counselor + Recruitment Marketer = 10% Conversion Rate
Project Type
Learning & Development, Teaching
Date
2019-2020
Location
Virtual
Project Activity
Career Coaching, Recruitment Marketing, Presenting, Content Marketing - Video Content and Graphic Design
Technical Expertise
Kajabi LMS, Facebook Ads, YouTube, Canva
Project Impact
Revolutionized career counseling with a specialized course for remote workers via the ADDIE model and Kajabi LMS. Boosted completion rates from <15% to >50%; led recruitment efforts, achieving a 10% enrollment conversion rate and 117 registrations in 7 days with only $5/day on Facebooks ads.
CHALLENGE: During my academic tenure at Pepperdine University, I encountered the challenge of developing a specialized career counseling course tailored for remote professionals, aiming to address their unique needs and aspirations.
APPROACH: Grounded in adult learning theories and utilizing the ADDIE training model, I meticulously crafted a comprehensive program, ensuring alignment with the specific challenges and preferences of remote professionals through thorough research and anonymous surveys.
STRATEGY: Employing project management tools such as Trello and Excel, I strategically mapped out course objectives and content modules, fostering engagement through a blend of asynchronous and synchronous learning materials hosted on the Kajabi LMS platform. Despite initial success, I addressed lower-than-expected completion rates by soliciting comprehensive feedback from students and introducing orientation materials for additional support and guidance.
EXECUTIVE LEADERSHIP: Additionally, I created content for lead funnels, including YouTube series, blog posts, social media posts, and ebooks to bring new students into a webinar, which I also led, to introduce them to the course and capture new students into the program.
RESULTS: This initiative led to a remarkable increase in completion rates, showcasing my commitment to continuous improvement and student success. Additionally, in my role as lead recruiter for a remote workforce transition program, I leveraged social media paid ads and engaging weekly vlogs to attract 117 registrants within just 7 days, highlighting my proficiency in blending creative content production with data-driven marketing strategies to achieve recruitment goals effectively.
