As the founder and CMO of Pierce Systems, I identified government contracting, particularly in the federal and SLED (state, local, and education) sectors, as a growth avenue that was underserved by most marketing agencies.

My goal was to expand the agency into the public sector by creating a specialized infrastructure to pursue and win government contracts in advertising, recruitment, and strategic communications.

I led the end-to-end development of our public sector division, including the creation of a dedicated agency website, government-focused branding and collateral, and a comprehensive capture management strategy. I earned Certified Capture Manager credentials, graduating valedictorian, to ensure we were aligned with government procurement standards and maintained a competitive positioning. I crafted detailed proposal frameworks, conducted market research, and executed outreach strategies tailored to agencies such as the Department of Defense (DoD) and local municipalities.

Results:

• Positioned Pierce Systems as a viable contender for public sector marketing contracts and delivered compliant, compelling responses to agencies.

• Delivered omnichannel campaigns targeting government audiences, including recruitment initiatives with the DoD and SLED institutions.

• Facilitated faster proposal development cycles and higher win probability by creating repeatable systems and reusable assets.

• Established internal systems and credentials necessary to pursue long-term government partnerships, encompassing business infrastructure, RFP response workflows, and procurement strategy.

I partnered with Canva to earn Pierce Systems a graphic design certification, making them one of 14 Canva-certified graphic design experts. I then created this presentation for their clients. 

The certification required me to pass six advanced graphic design challenges and complete five graphic design courses, each with tests, all of which I needed to pass at 100%. It took several months, during which I worked closely with Canva experts. It was invaluable, and I feel more confident than ever in my graphic design capabilities.

I developed media partnerships that allowed us to offer programmatic advertising placements at significantly lower CPMs than other agencies in the market. This involved evaluating dozens of vendors and platforms, negotiating directly with those selected, analyzing rate structures, and crafting value-aligned proposals that benefited both sides. I created this sales page based on offerings developed which extend to thousands of radio stations, podcasts, TV stations, and social networks. These relationships enable me to secure lower CPMs, allowing me to deliver more results at a lower cost to anyone I work with on media placement.

Portsmouth Naval Shipyard needed to improve recruitment event turnout and reduce ad spend inefficiencies. They had run traditional radio ads before, but results were stagnant, particularly during key hiring periods like summer and holidays.

Over the course of a year, I was responsible for planning and executing a continuous stream of high-performing advertising campaigns to support ongoing hiring needs. The goal was to drive attendance, improve cost-efficiency, and modernize their outreach strategy.

• I designed and executed a year-long programmatic advertising strategy across radio and podcast platforms:

• Created, launched, and iterated on 30-second audio ads targeted by location, genre, and demographic (ages 25–54).

• Used programmatic platforms to reach high-intent audiences at scale via 2,500+ streaming radio stations and curated podcast networks.

• Produced new creative on-demand, adjusted placements monthly based on performance analytics, and optimized ad timing around key events.

• Provided regular reporting to government stakeholders and served as their point of contact for performance analysis.

Results:

• Doubled attendance at key events, including a July 4th hiring fair with 140+ attendees, a record for a historically low traffic period.

• Achieved a sustained record-breaking attendance throughout the year, with one event reaching a record 170 attendees.

• Reduced annual media spend by over $35,000 through targeted buys and optimized placements.

• Strengthened the shipyard’s hiring outcomes while proving the long-term value of data-driven, agile marketing in the public sector.

Coming from enterprise environments where tools like Salesforce, Marketo, and HubSpot were standard, I found myself navigating an entirely different landscape while building a small business, one with tighter budgets, leaner teams, and a need for more straightforward and faster tools.

My objective was to transform internal operations, not with enterprise tech stacks that require months to configure, but with right-sized tools that support speed, automation, and high-quality delivery for a small, agile team.
I personally tested over a dozen sales and marketing platforms across a variety of categories, including:

• All-in-ones: HubSpot, ActiveCampaign, EngageBay, Zoho

• Email marketing: MailChimp, Brevo, ConvertKit, Drip

• CRM: Nutshell, Pipedrive, OnePage, FreshSales

• Other: LeadPages, Flodesk
  

I tracked deliverability, automation logic, UX limitations, analytics depth, and pricing. I experienced firsthand the pain of hidden costs, clunky interfaces, and unreliable behavior (e.g., formatting bugs, lost campaigns, and unsafe downloads). Ultimately, I selected MailerLite and OnePage CRM, as they offered the strongest balance of automation, customization, analytics, and cost efficiency, aligning with the needs of a small yet performance-driven agency.

 Results:

• Enabled a lean, no-meeting campaign launch model, reducing operational friction for Pierce Systems and their clients.

• Created scalable systems that mirrored enterprise-level sophistication but were built on accessible, intuitive tools that made sense for a small business environment.

• Proved that digital transformation isn’t about the most expensive tools. It’s about choosing what works, scales, and empowers teams at the right level.

I inherited a struggling $300K account that was underperforming due to communication breakdowns, operational inefficiencies, and a lack of visibility between the US-based and offshore teams. It had the potential to grow, but execution challenges were eroding client trust. I was brought in to stabilize the relationship, improve delivery workflows, and rebuild credibility with the client, ultimately transforming the account into a high-performing portfolio and expanding our scope.

Actions:

• I conducted an immediate root-cause analysis, engaging both onshore and offshore project managers to identify inefficiencies in tracking, execution, and feedback loops.

• Introduced new collaboration tools (Zoho Projects and SharePoint) to provide real-time tracking and reporting.

• Collaborated daily with a newly appointed India-based project manager to reinforce transparency and alignment.

• Led weekly client syncs and crafted detailed email follow-ups and executive summaries.

• Delivered an on-site QBR, walking the client through our new roadmap and execution model.
  

Results within just 3 months:

• Grew the account from $300K to $4M, a 13x increase in value.

• Positioned the account as Ogilvy One’s top-performing client relationship.

• Cemented trust and opened the door to broader multi-team expansion and cross-selling services.

View the Adobe conference presentation sharing these results HERE.

A $400K client relationship was at risk due to recurring QA issues, missed timelines, and a lack of visibility into project progress. The client was preparing to open the contract for competitive bidding - a major retention threat. My mission was to restore confidence, deliver flawlessly under pressure, and retain the contract without an RFP - a rare achievement in this environment.

Actions:

• Initiated a full audit of QA breakdowns and identified critical gaps.

• Launched weekly utilization tracking, tied to budget and deliverable timelines.

• Developed and implemented QA checklists and dashboards to ensure consistent delivery and accountability.

• Enabled seamless WordPress migration and production handoff under tight deadlines, preserving client trust and driving error-free delivery during a volatile transition period.

• Built custom performance dashboards and QA workflows, improving visibility into project performance, boosting team accountability, and reducing scope slippage.

• Regularly communicated progress and performance metrics to the client.

• Facilitated the seamless onboarding of a new Client Manager post-save, ensuring continued success.

Results:

• Successfully retained the $400K contract without entering a competitive bid process.

• Delivered all assets error-free and under budget.

Quarterly Business Reviews (QBRs) were being treated as routine check-ins rather than high-value, strategic opportunities for expansion. My strategy was to reimagine the QBR process, highlighting performance, surfacing new needs, and creating tangible upsell opportunities for advanced marketing services.

Actions:

• Conducted stakeholder interviews with clients to understand long-term goals and friction points in current delivery.

• Designed new QBR decks featuring performance metrics, ROI visualizations, tech stack health, AI-readiness assessments, and use-case expansion.

• Positioned new services like Braze, Adobe personalization, and AI/ML-based segmentation within these reviews.

• Equipped team leaders with templates and presentation coaching to replicate this model at scale.
  

Results:

• Uncovered $500K in immediate upsell opportunities within existing accounts.

• Created a repeatable, scalable QBR framework that elevated client conversations across the portfolio.

• Helped shift the org's perception of Client Services from reactive support to revenue-driving partner.

One of our newer key accounts, valued at $200K, was uncertain about renewing. The client's understanding of campaign performance was unclear, and executive stakeholders were losing faith in our value. My goal was to provide transparency, prove ROI, and secure a renewal by presenting data in a compelling, action-oriented way.

Actions:

• Partnered with a data analyst to evaluate dozens of recent campaigns across performance metrics.

• Translated raw data into digestible charts, patterns, and narrative insights.

• Identified optimization paths and underutilized tactics for future campaigns.

• Presented findings in a client-facing strategic review, focused on wins, gaps, and a new roadmap.

Results:

• Client renewed the full $200K contract, citing renewed trust and clarity in strategy.

• Created the foundation for a long-term relationship based on transparency, performance metrics, and proactive consultation that led to multiple upsell opportunities.

• Positioned our team as experts in data-driven campaign optimization.

View one of the analytical presentations HERE.

Enhanced global delivery by implementing collaboration tools (Zoho, SharePoint), utilization models, and production governance, resulting in best-in-class customer satisfaction scores.

Created and delivered Account Plans, Quarterly Business Reviews, Proposals, and Pitch Decks for managed services, technical implementations, and assessments, including AI, Braze, Adobe platforms, Eloqua, Wrike, lead management frameworks, marketing maturity assessments, personalization, and customer journey lifecycle engagement.

Managed contracts and renewals, budgets, and utilization, and global teams for error-free production to ensure client satisfaction. Unlocked opportunities, exceeding goals by $5M.

My task was to develop and execute omnichannel ABM strategies, leveraging the corporate website and integrated channels to drive record-breaking pipeline growth within an $80M portfolio.

Actions:

• Drafted a 6-month campaign plan with 22 persona-based omni-channel sales funnels, including 6Sense targeted ads, social media ads, LinkedIn Sales Navigator, lead magnets with landing pages, nurture sequences, virtual events, consultation offers, and detailed analytics.

• Collaborated with the sales team to provide sales enablement tools, sales cadence templates, and pitch development support.

• Created targeted eBooks with engaging microsites and comprehensive lead-nurturing sequences with organic and paid social media. These efforts were designed to attract and deeply engage our target audience, guiding them through the sales funnel with content tailored to their specific needs and interests.
  

Results: Generated over $250K in immediate revenue post-launch, 89 leads, and a 23% CTR from 3 segmented nurtures with downloadable reports, microsites, and email series.

The sales development representative (SDR) team struggled with inconsistent engagement and slow conversion rates across target accounts due to a lack of structured onboarding, training, and standardized processes.

Task: My goal was to design a comprehensive SDR enablement program to improve engagement rates, accelerate conversion velocity, and ensure alignment with enterprise go-to-market (GTM) goals.

Actions: I spearheaded the creation of a 90-day SDR onboarding and enablement program, incorporating tailored training modules, detailed playbooks, and structured stakeholder interactions. The program included:

• Onboarding Roadmap: A clear 90-day plan outlining daily responsibilities, technical access, and role-specific expectations to accelerate ramp-up.

• Training Modules: In-depth sessions on product knowledge, target account strategies, and effective outreach techniques to empower SDRs to articulate value propositions confidently.

• Playbooks: Standardized, actionable guides for engaging target accounts, including scripts, objection-handling frameworks, and best practices for pipeline progression.

• Stakeholder Integration: Arranged introductions and regular syncs with key GTM stakeholders to align SDR efforts with broader enterprise goals.

• Buddy System: Paired new SDRs with experienced team members to provide ongoing guidance, foster collaboration, and enhance confidence.
  

Results: The program led to a measurable increase in engagement rates with target accounts, improved conversion velocity by streamlining outreach processes, and strengthened internal alignment with GTM objectives, enabling SDRs to drive higher-quality pipeline growth.

View folder with marketing plans and presentations HERE.

Our marketing team needed to implement Microsoft Dynamics as a new marketing automation platform to enhance campaign efficiency and data accuracy. However, previous implementations had faced challenges with user adoption and system reliability due to inadequate testing and change management.

Task: As a MarTech leader, I was tasked with leading the User Acceptance Testing (UAT) and change management processes to ensure a successful rollout, maximize user adoption, and improve data accuracy.

Actions: I spearheaded a cross-functional initiative to drive the implementation, focusing on collaboration, user-centric testing, and effective change management:

• Cross-Functional Collaboration: Partnered with Learning and Development, IT, and change management teams to align on project goals and create a unified strategy for the rollout.

• Comprehensive UAT Process: Designed and led a rigorous UAT phase, engaging end-users to test the platform’s functionality from their perspective. This included iterative testing cycles to identify and resolve issues like workflow inefficiencies and data integration errors.

• Change Management Strategy: Developed tailored training programs and communication plans to prepare users for the transition, addressing concerns and highlighting benefits. I introduced feedback loops to incorporate user insights, ensuring the system aligned with the marketing team's needs.

• Proactive Risk Mitigation: Anticipated potential adoption barriers and worked with stakeholders to refine system configurations and streamline user interfaces before launch.
  

Result: The Microsoft Dynamics implementation was completed on time, achieving a 30% improvement in data accuracy through enhanced system reliability and cleaner data flows. User adoption rates increased significantly due to intuitive design and thorough training, enabling the marketing team to execute campaigns more efficiently and align with organizational goals.

At Duetto, our Account-Based Marketing (ABM) efforts needed to drive substantial revenue and pipeline growth while managing program direction and budget constraints in a competitive B2B SaaS market.

Task: My goal was to develop and execute targeted ABM campaigns to create a qualified pipeline of high-value target accounts.

Actions: I took a strategic and hands-on approach to ABM program development:

• Expanded the target account list by adding new regions and tiers, collaborating with a data research agency to enrich prospect data with key contacts.

• Developed comprehensive Salesforce dashboards for real-time tracking and agile strategy adjustments.

• Crafted and executed ABM campaigns integrating HubSpot email flows, personalized website content, and LinkedIn outreach for precision targeting.

• Integrated an outsourced Business Development Representative (BDR) program to augment lead generation efforts.

• Launched a Sendoso gifting program with branded swag, tied to personalized CTAs, to drive engagement with high-value prospects.
  

Results:

• The ABM campaigns generated $1.1M in revenue, including:

• $140K direct revenue, $875K in qualified pipeline

• $350K in opportunities from the BDR program

• The Sendoso gifting initiative yielded $250K

• Targeted webinar attracted 30 high-value attendees in one week, demonstrating the effectiveness of personalized, data-driven strategies.

Duetto’s Revenue Strategy Forum, a key virtual event, needed to drive significant registrations and revenue during the COVID-19 pandemic, despite limited in-person engagement opportunities.

Task: As a MarTech leader, I was responsible for leading end-to-end planning and execution of the Revenue Strategy Forum to surpass registration goals of 100. by achieving 600+ attendees and generating $400K in revenue.

Actions: I orchestrated a comprehensive strategy to maximize event impact:

• Coordinated paid media campaigns across LinkedIn and Google Ads, integrated with HubSpot email nurturing sequences to drive registrations.

• Leveraged virtual event platforms like On24, Zoom, and Postal.IO to create engaging, interactive experiences tailored to hospitality prospects.

• Collaborated with marketing and sales teams to align messaging with target account needs, ensuring relevance and appeal, and sending targeted campaigns.
  

Result: The Revenue Strategy Forum exceeded expectations, achieving 600+ attendees (6x the registration goal) and generating $400K in revenue, solidifying Duetto’s position as a revenue thought leader in for financial executives in the hospitality SaaS space.

• Conducted interactive virtual experiences to support sales teams during the pandemic, including Weber and Zoom, Wine and Zoom, and a Greek Virtual Summit that generated $500K

• Led end-to-end planning for Revenue Strategy Forum event, surpassing registration expectations by 6x with 600 attendees, resulting in $400K

• Implemented virtual events through Postal.IO and Sendoso gifting platform during pandemic, resulting in $250K in sales for one salesperson

Engaging C-level executives at target accounts was crucial for Duetto to drive strategic deals; however, traditional outreach methods yielded low response rates in a competitive B2B SaaS market.

Task: My goal was to develop a CEO outreach program using LinkedIn Sales Navigator to achieve a high conversion rate and foster meaningful executive-level engagement.

Actions:

• Collaborated with Duetto’s CEO to craft personalized messages tailored to each organization’s challenges and opportunities.

• Leveraged LinkedIn Sales Navigator for precise targeting of executives from key accounts, ensuring relevance and impact.

• Monitored engagement metrics and iterated messaging based on response data to optimize conversion rates.

• Aligned outreach with broader ABM campaigns to ensure consistency across touchpoints.
  

Result: The CEO outreach program achieved a 48% conversion rate, significantly boosting executive engagement and driving strategic conversations that advanced Duetto’s deal pipeline and market positioning.

Duetto’s marketing operations suffered from inefficient lead workflows and synchronization issues between Salesforce and HubSpot, which slowed pipeline velocity and hindered campaign performance.

Task: As a MarTech leader, I was tasked with rebuilding the Salesforce-HubSpot integration and optimizing lead workflows.

Actions: I led a comprehensive overhaul of the marketing tech stack:

• Conducted an in-depth audit of the Salesforce-HubSpot integration, identifying and resolving synchronization issues to ensure seamless data flow.

• Reconfigured HubSpot’s campaign management process, streamlining workflows for lead generation and nurturing.

• Hired, trained, and managed a Demand Generation Lead to implement a robust lead management framework tailored to LATAM campaigns and broader operations.

• Developed Salesforce dashboards to provide real-time insights into sourcing channel effectiveness, enabling data-driven strategy adjustments.
  

Result: The rebuilt integration optimized workflows, increasing pipeline velocity by 30% and improved campaign efficiency and lead quality. The enhanced tech stack provided actionable insights, enabling more effective marketing strategies and solidifying Duetto’s data-driven marketing operations.

Numerous companies across industries needed to transition to HubSpot from existing marketing automation platforms, requiring seamless integration and high user proficiency to maintain operations without downtime.

Task: My objective was to onboard 10+ clients onto HubSpot, achieving 100% customer relationship scores through effective training and implementation.

Actions: I led the onboarding and implementation process with a focus on client success:

• Conducted tailored training sessions to ensure client proficiency in HubSpot, addressing technical challenges like field mapping and dashboard setup.

• Customized lead nurture workflows to align with each client’s unique needs, ensuring seamless system integration with no downtime.

• Collaborated closely with clients to troubleshoot issues and provide strategic guidance on marketing processes.

• Earned additional HubSpot certifications to enhance expertise, enabling more effective support and implementation.

Results: Successfully onboarded 10+ clients onto HubSpot with zero downtime, achieving 100% customer relationship scores. Strategic process reviews enhanced client marketing efficiency, solidifying my reputation as a trusted MarTech partner.

Clients across diverse industries required tailored marketing content and robust reporting to improve campaign performance and customer experiences, but lacked cohesive strategies and actionable insights.

Task: My goal was to create cross-industry marketing content (video, SEO blogs, eBooks, nurture flows, persona docs) and reporting dashboards to enhance campaign effectiveness and client satisfaction. 

Actions: I delivered versatile, high-impact MarTech solutions:

• Produced video content and case studies for a non-profit, target personas for an online pharmacy, eBooks for a wealth management firm, and lead nurture strategies with performance reports for a travel agency.

• Managed SEO and paid search campaigns for a toy company, optimizing visibility and engagement.

• Developed customized HubSpot dashboards to provide real-time campaign insights, enabling data-driven decision-making.

• Acted as a Scrum Master on Jira, leading client teams through project management platform transitions to streamline workflows.

Results: The tailored content and dashboards enhanced campaign performance across various industries, resulting in increased engagement and customer satisfaction. Clients reported enhanced experiences, with measurable increases in campaign effectiveness and operational efficiency.

Driving consistent lead generation for a career counseling course required a scalable, omnichannel approach to engage remote professionals effectively.

Task: My task was to build omnichannel lead funnels, incorporating webinars, YouTube series, and email nurture streams, to maximize enrollment and engagement.

Actions: I designed and executed a comprehensive lead generation strategy:

• Created a YouTube series, blog posts, social media content, and eBooks to attract prospects to a webinar introducing the course.

• Developed targeted HubSpot email nurture streams to guide leads through the enrollment funnel.

• Leveraged Kajabi LMS to host engaging content and track user interactions, optimizing the funnel based on performance data.

• Monitored campaign metrics and iterated content to improve conversion rates and user engagement.

Results: The omnichannel lead funnels drove a 10% enrollment conversion rate, attracting 117 signups in 7 days with a $5/day Facebook ad budget, demonstrating the effectiveness of integrated MarTech strategies in lead generation.

Recruiting remote professionals for a workforce transition program required rapid signup growth within a constrained budget during a competitive market. 

Task: My goal was to acquire 117 signups in 7 days using only $5/day in Facebook ads, leveraging creative and data-driven marketing tactics. 

Actions:

• Produced engaging weekly vlogs and social media posts to build awareness and interest among target audiences.

• Optimized Facebook ad campaigns with precise targeting and compelling creative to maximize ROI within the $5/day budget.

• Integrated ads with a HubSpot landing page and email nurture flow to capture and convert leads efficiently.

• Monitored real-time performance metrics to adjust ad spend and creative elements for optimal results.

Result: The campaign achieved 117 signups in 7 days, meeting the target with minimal budget, showcasing my ability to blend creative content production with data-driven MarTech strategies for rapid, cost-effective results.

Clients transitioning to new marketing automation platforms required strategic audits to ensure compliance, performance alignment, and adherence to service-level agreements (SLAs), but often lacked structured processes. 

Task: My objective was to conduct strategic audits for compliance, aligning delivery with performance reporting and SLAs to enhance client outcomes. 

Actions:

• Performed comprehensive reviews of clients’ marketing tech stacks, identifying compliance gaps and performance bottlenecks.

• Developed customized performance dashboards in HubSpot to align campaign delivery with SLAs and provide actionable insights.

• Collaborated with client teams to implement corrective actions, ensuring compliance with industry standards and internal goals.

• Provided strategic recommendations to optimize marketing processes, enhancing efficiency and reporting accuracy. 

Results: The audits ensured full compliance with SLAs, improved campaign performance through data-driven insights, and enhanced client trust, resulting in streamlined operations and consistently high satisfaction ratings.

A key client was at risk of leaving due to dissatisfaction with their previous team’s performance, threatening a significant account and revenue stream. 

Task: My goal was to revitalize the client’s nurture programs across 14 targeted segments to deliver more qualified leads and secure client renewal. 

Actions:

• Conducted a detailed review of the client’s issues, creating a shared spreadsheet to track discussions, actions, and project statuses for transparency.

• Revitalized nurture programs with strategic campaign analysis, A/B testing, creative content development, and lead prospecting, tailored to 14 segments.

• Implemented technical enhancements in HubSpot to optimize lead workflows and ensure seamless campaign execution.

• Engaged directly with the client to address concerns, providing real-time visibility into account progress and campaign performance.

Results: The revitalized nurture programs generated 75,000 qualified leads and secured a 1.5-year client renewal, resulting in a 150% retainer increase. The transparent approach restored client confidence, strengthening the partnership and driving significant revenue growth.

A key tech client struggled with inefficient workflows due to incomplete service requests, causing communication bottlenecks and reduced profitability. 

Task: My objective was to streamline operations and enhance client outcomes. 

Actions:

• Designed a comprehensive Google Form to capture all necessary campaign information, reducing administrative inefficiencies.

• Conducted global training sessions to ensure client teams adopted the form effectively, emphasizing its impact on marketing efficiency.

• Optimized workflows to align with the new process, enabling faster campaign execution and improved collaboration.

• Monitored performance metrics to ensure continuous improvement and alignment with client goals.

Results: The streamlined workflows and training doubled client revenue and increased renewals by 2.5x, making the client DemandGen’s most profitable account, demonstrating the impact of innovative process improvements.

A global client, with teams across five continents, faced cultural barriers and low platform adoption (65%), which hindered the effective use of our marketing technology and demand center program. 

Task: My goal was to design and deliver international training programs to drive Marketo platform adoption, overcoming cultural and knowledge gaps to enhance client engagement. 

Actions: I developed a tailored training strategy:

• Designed and facilitated training sessions accommodating diverse time zones and cultural contexts, ensuring accessibility for all teams.

• Created customized content to address specific process and platform challenges, using real-world examples to enhance relevance.

• Tracked demand center adoption metrics and gathered feedback, iterating sessions to improve comprehension and engagement.

• Collaborated with client stakeholders to align training with their operational goals, fostering trust and buy-in.

Results: The training programs increased platform adoption from 65% to 98%, securing additional regional contracts and boosting the yearly retainer by $300k. This success highlighted my ability to drive global engagement through culturally sensitive, practical training.

Upon joining DemandGen, I inherited a major client account at risk of termination due to poor performance of a heavily invested marketing program managed by my predecessor, with the C-suite demanding answers for the lack of ROI. 

Task: My goal was to salvage the client relationship by implementing transparent campaign and service tracking systems, transforming DemandGen into a strategic partner to restore trust and secure long-term engagement. 

Actions: I took immediate steps to address the client’s concerns and rebuild confidence:

• Conducted a comprehensive analysis of the marketing program, documenting findings in a detailed spreadsheet with charts to clearly illustrate performance gaps and financial losses.

• Developed transparent tracking systems, providing real-time visibility into campaign progress, service delivery, and actionable insights for the C-suite.

• Pivoted the relationship by collaborating on high-value initiatives, including podcasts and tailored marketing promotions, aligning with the client’s global brand objectives.

• Integrated these transparent reporting methods (weekly reports, audits, and task tracking) into the onboarding program for new hires to ensure ongoing accountability and prevent future oversights.

Results: The transparent tracking systems and strategic pivot salvaged the client relationship, establishing DemandGen as a trusted strategic partner. The client engaged in new collaborative ventures, strengthening C-suite trust and securing a long-term partnership with enhanced marketing outcomes.

1. Coordinated the largest trade show of the year (IPPE) in 3 months with a strict budget. Developed booth layout and assets - including a demo booth with working machinery running actual product. Collaborated with Netherlands office on travel needs and uniforms. Purchased and supplied all booth materials. Coordinated all booth activities, giveaways, contests, and events. Completed all direct mail and digital pre-show and post-show promotional activities. During the trade show machinery was sold as a direct result of the demo booth - resulting in sales of $2.5M.

2. Project managed a company rebranding, with a 3-month hard deadline due to the largest trade show of the year - which I was coordinating at the same time. New logo was designed and incorporated on all print and digital assets - even on the trade show booth. All collateral was redesigned, rewritten, reprinted, and delivered for on-site use at the trade show.

3. Transformed an event marketing agency into a digital advertising agency. Successfully transitioned employees and 4 clients onto HubSpot with 0% downtime, and implemented a 30-day launch lifecycle campaign that placed over $2M in the pipeline.

4. Launched end-to-end lead generation engines via SEO blogs (ghostwriter for 15 HubSpot clients), eBooks, email automation, and PPC. Boosted sales dramatically (5 sales in 1 day!).

5. Collaborated with corporate marketing team on yearly sales meeting and launch of the new "Think Bigger" campaign, including campaign strategy, collateral development, creating and delivering presentations, and event planning. Sales stated the "Think Bigger" campaign was their favorite ever and post-show surveys showed that engagement doubled from the previous year.

6. Created recruitment collateral to align with external marketing campaign, "Think Bigger." Its popularity led to a rebrand of the corporate website to match the new recruitment brochures.

1. Collaborated with C-Suite executives at global office in Netherlands to repurpose communications pieces for regional promotion, including emails, press releases, newsletters, collateral, and magazine articles. As a result, they closed $1.5M in opportunities stuck in the pipeline.

2. Ran hundreds of email campaigns through Exact Target for a B2C Leadmail program. The open rate for individual markets varied, but never fell below the industry average of 22%. Qualified leads were consistently provided to Sales, which fueled the pipeline more than any other program.

3. Created a company newsletter and an email process for internal and external communications. Imported and segmented lists, created templates and assets, and analyzed results. Maintained an open rate above the industry standard of 23%.

4. Ghostwriter for 9 blogs, and author of various content pieces, landing pages, thank you pages, emails, social media campaigns, etc.

5. Supported the development of thought leadership presentations for senior scientists, helping elevate UL's industry authority and environmental impact messaging.

1. Created and led the Emissions Testing Lost Funds Program, resolving a $30K backlog in 3 weeks and recovering revenue while increasing client satisfaction and retention.

2. Earned direct CEO praise for transforming quarterly board meeting preparation into a seamless, high-efficiency process, setting a new internal standard.

3. Negotiated with design vendors using client relationships, reducing a $300K renovation budget by $100K and ensuring project quality through cross-functional collaboration.

4. Developed and executed employee engagement programs - field day, holiday party, lunch 'n learns, and raffles - reducing turnover from 6% to 1%.